Emneord: Markedsføring

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Social media marketing

Social media marketing

Tracy L. Tuten og Michael R. Solomon

Tracy L. Tuten og Michae...

Marketing management

Marketing management

Philip Kotler og Kevin Lane Keller

Philip Kotler og Kevin L...

Morgendagens salg og salgsledelse

Morgendagens salg og salgsledelse

Peter Aakjær Jensen og Jens Lassen

Mogens Bjerre, Peter Aak...

Storytelling

Storytelling

Christian Budtz

Klaus Fog, Christian Bud...

Essentials of services marketing

Essentials of services marketing

Lommebogen - emotionelle kundetyper

Lommebogen - emotionelle kundetyper

Sanne Dollerup og Jannie Ilum Gade

Sanne Dollerup og Jannie...

Brug dit brand

Brug dit brand

Mary Jo Hatch og Majken Schultz

Mary Jo Hatch og Majken ...

Survey Research and Analysis Custombook

Survey Research and Analysis Customb...

Jan Møller Jensen

Jan Møller Jensen

Marketing across cultures

Marketing across cultures

Jean-Claude Usunier og Julie Anne Lee

Jean-Claude Usunier og J...

På sporet af en trend

På sporet af en trend

Henrik Vejlgaard

Henrik Vejlgaard

Corporate branding

Corporate branding

Lars Sandstrøm

Lars Sandstrøm

Marketing

Marketing

Michael R. Solomon

Greg W. Marshall og Elnora W. Stuart

Michael R. Solomon, Greg...

Selling and sales management

Selling and sales management

David Jobber og Geoff Lancaster

David Jobber og Geoff La...

Marketing 3.0

Marketing 3.0

Hermawan Kartajaya og Iwan Setiawan

Philip Kotler, Hermawan ...

Marketing research

Marketing research

Naresh Malhotra

Peter Wills og David Birks

Naresh Malhotra, Peter W...

Selling

Selling

Stephen B. Castleberry og John F. Tanner

Stephen B. Castleberry o...

Marketing communications

Marketing communications

Patrick de Pelsmacker

Joeri van den Bergh

Patrick de Pelsmacker, M...

Economy of experiences

Economy of experiences

Ed Peelen og Steven Olthof

Albert Boswijk, Ed Peele...

International marketing and export management

International marketing and export m...

Gerald Albaum, Edwin Due...

Sæt scenen

Sæt scenen

Lise Bach Hansen og Barbara Læssøe Stephensen

Lise Bach Hansen og Barb...

Aaker on branding

Aaker on branding

The SOSTAC guide to your perfect digital marketing plan

The SOSTAC guide to your perfect dig...

The marketing plan handbook

The marketing plan handbook

Alexander Chernev

Alexander Chernev

Oplevelsesbaseret kommunikation

Oplevelsesbaseret kommunikation

Claus Sneppen og Peter Würtz

Jens Ørnbo, Claus Sneppe...

Storyscaping

Storyscaping

Gaston Legorburu og Darren McColl

Gaston Legorburu og Darr...

Marketing communications

Marketing communications

Product development and management body of knowledge

Product development and management b...

Allan M. Anderson og Teresa Jurgens-Kowal

Allan M. Anderson og Ter...

Marketing strategy & competitive positioning

Marketing strategy & competitive...

Graham Hooley m.fl.

Graham Hooley m.fl.

The business of sport management

The business of sport management

How brands grow

How brands grow

Social media marketing mastery

Social media marketing mastery

Social marketing

Social marketing

Nancy R. Lee og Philip Kotler

Nancy R. Lee og Philip K...

Marketing communications

Marketing communications

Chris Fill og Sarah Turnbull

Chris Fill og Sarah Turn...

The Fashion Business Manual

The Fashion Business Manual

Sara Chow m.fl.

Sara Chow m.fl.

From brand vision to brand evaluation

From brand vision to brand evaluation

Leslie de Chernatony

Leslie de Chernatony

International sales and marketing management

International sales and marketing ma...

Visual merchandising

Visual merchandising

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway

Christine Daymon og Immy...

Strategic customer management

Strategic customer management

Adrian Payne og Pennie Frow

Adrian Payne og Pennie F...

Taking brand initiative

Taking brand initiative

Mary Jo Hatch, Majken Sc...

Essentials of marketing communications

Essentials of marketing communicatio...

Competitive identity

Competitive identity

Sensory marketing

Sensory marketing

Joann Peck m.fl.

Joann Peck m.fl.

Colour hunting

Colour hunting

Jeanne Tan m.fl.

Jeanne Tan m.fl.

Rebranding design

Rebranding design

Sales and operations planning

Sales and operations planning

Thomas F. Wallace og Robert A. Stahl

Thomas F. Wallace og Rob...

E-commerce 2019

E-commerce 2019

Kenneth C. Laudon og Carol Guercio Traver

Kenneth C. Laudon og Car...

This is marketing

This is marketing

The power of visual storytelling

The power of visual storytelling

Ekaterina Walter og Jessica Gioglio

Ekaterina Walter og Jess...

Corporate strategy

Corporate strategy

Phanish Puranam og Bart Vanneste

Phanish Puranam og Bart ...

Ecom hell

Ecom hell

The rebel sell

The rebel sell

Joseph Heath og Andrew Potter

Joseph Heath og Andrew P...

Visuel markedsføring

Visuel markedsføring

Marianne Andersen

Marianne Andersen, Kirst...

Product leadership

Product leadership

Robert G. Cooper

Robert G. Cooper

Understanding business marketing and purchasing

Understanding business marketing and...

Kunderejsen

Kunderejsen

Søren Bechmann

Søren Bechmann

The anatomy of design

The anatomy of design

Steven Heller og Mirko Ilic

Steven Heller og Mirko I...

Online markedsføring

Online markedsføring

Anders Hingenberg

Jakob Hebsgaard og Camilla Kjærsgaard Pedersen

Anders Hingenberg, Jakob...

Branding er bare mit logo, ik'?

Branding er bare mit logo, ik'?

Beginning business law

Beginning business law

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