Selling

building partnerships
Forfatter:
Stephen B. Castleberry og John F. Tanner
Jr.
While many things have changed in sales, such as the changing roles for technology and the increased use of multichannel go-to-market strategies, students still need to practice their newly learned skills, make ethical choices, and adapt their skills to their audience. This book addresses all of these with distinct roleplays, mini case studies, and current examples throughout. The products’ emphasis on value creation makes it appropriate not only for students pursuing a sales career, but also those who seek these skills for other roles in life and business.
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Selling (Engelsk)

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Bognummer: 
655956
Nota udgivelsesår: 
2023
Udgave: 
McGraw-Hill Education, 2021, (11. udgave)
ISBN: 
9781265082291

Emneord

Markedsføring
Salg
Handel
65.54