Digital marketing

Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world

Digital marketing (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
643455
Nota udgivelsesår: 
2019
Udgave: 
Pearson, 2019, (7. udgave)
ISBN: 
9781292241579